The Challenge: $2,500 Tournaments Parents Can't Attend
When Alex became technology director at International School Seoul in South Korea, he faced a problem endemic to international school athletics: tournaments cost families thousands of dollars, yet parents couldn't watch their kids play.
"I would ballpark maybe $2,500 to send your kid for four or five days across the world to play in this conference," Alex explains. "And that's us trying to keep the cost down by having the kids sleep at the school."
The trips weren't just athletics—students visited cultural sites, attended sumo matches in Japan, rode horses on the Mongolian steppe. But at $2,500 per student, parents who paid that much wanted one thing: to see their kids compete.
A parent captures their child's international school basketball game, knowing family back home is eagerly waiting to watch the action unfold
The existing conference structure made things worse. International School Seoul competed in a league with giant Korean schools (five times their athlete pool) and tiny micro-schools that couldn't host their own events.
"We would have these tournaments and some schools would participate would be way too small to ever put on their own events," Alex recalls. "And then some of the bigger schools were way too competitive for us to actually ever be able to compete with."
The solution: create a new conference.
Building AISC: Four Schools, One Standard
In 2021, Alex and three other similar-sized international schools broke away to form AISC (Asian International Schools Conference):
- International School Seoul, South Korea
- Tokyo International School, Japan
- Osaka International School, Japan
- International School Ulaanbaatar, Mongolia
All schools shared similar characteristics: - 400-600 students total - International curriculum - Similar competitive level - Grades 7-12 athletics programs
"Same size schools and same curriculums," Alex explains. "It was more of an even playing field."
When forming the new conference, all four schools agreed: there would be quality live-streaming.
"There was an agreement amongst all the four schools that there would be a quality live-streaming component to this so that parents could follow along, so that coaches who could not attend could see how their kids performed, and that the teams themselves could watch it and get a valuable artifact out of participating in the event."
Alex was put in charge of live-streaming for tournaments hosted at Seoul. That's when the search for scoreboard software began.
Finding the Right Solution: A Day-Long Decision
Alex's procurement process moved quickly—by design.
"If I had to put a time on it, maybe a day," he says about the decision. "You got to keep in mind I spend a lot of money and I evaluate a lot of tools. So these decisions have to be made."
The Network Effect:
Rather than broad internet searches, Alex tapped his trusted tech director network—a private Google Chat group of technology directors at international schools in Korea.
"When you have a strong network of colleagues who are all thinking about similar issues and testing similar things, this is usually best to go to them directly and say, 'What are you using?' And that allows you to filter through the options pretty quickly."
The group operates on a strict no-sales policy: "It's really important that in these groups, there's no sales people or that it's really just us as the leadership to talk about what are we seeing, what's working."
Through this network, Alex narrowed his evaluation to two or three options. KeepTheScore stood out.
What Made The Difference:
"I think the thing that struck me about it was just how simple it was. So user-friendly to use and to set up."
But simplicity alone wasn't enough. Alex needed a specific feature: two-level access control.
"The thing I really liked about it was the idea that there's an admin side of it to change names and fonts and colors and logos and parameters. And then there's the scorekeeper link where you could just give it to the referee or the score club, the kids who are on the side, and that they can take ownership and actually keep the score and run the game and they're making the calls, but they're not also able to wipe history or change team names or things like that."
This wasn't about control—it was about student empowerment:
"I think it's a huge component in EdTech software is the idea of empowering kids and saying, 'You are actually running the score here.'"
The Evaluation Criteria:
Alex's search query to his network: "I'm looking for something simple and clean and easy to use."
The criteria weren't for his own benefit: "Definitely for the other users, for the students and for the purposes of longevity."
Grandparents thousands of miles away can watch their grandchild's basketball tournament live—bridging the distance between international school families
Longevity matters in international schools:
"In most international contexts, the average teacher stays for about four years at a school, so it's a significant turnover rate. And so you need to have tools in place that can be easily transferred from one staff member to the next."
Alex had seen it before: talented people build impressive custom systems, then leave the school. The entire structure disappears.
"If it is a more complicated system that no one understands, it will just be gone when that person leaves."
The Price Factor:
When the decision went to Alex's director, price helped:
"It's very cheap by ed tech standards. So that also just means we're happy to just roll it over year to year and it's not as complicated as a decision as other tools."
The first year, Alex purchased an annual subscription. Year two, they switched to pay-as-you-go. Now it's on the permanent subscription list.
The Implementation: Students Running The Show
The Technical Setup:
Alex's setup for tournament streaming:
- Platform: OBS (Open Broadcaster Software) streaming to YouTube
- Cameras: Positioned on fourth floor to capture entire soccer field
- Scoreboard: KeepTheScore embedded as browser source overlay (perfect for basketball, soccer, volleyball, and other school sports)
- Account structure: Dummy account (ISSeoul) not tied to individual staff
- Documentation: Spreadsheet with hex codes, logos, admin links, scorekeeper links
"I remember we made a nice spreadsheet of all the hex codes for the official colors and logos so that the kids could find them really quickly and update them really well. And then on the same spreadsheet that had all the logos and colors, we also added the admin link and the scorekeeping link all in one place."
Student Training:
Students gather in the cafeteria to support their classmates competing across Asia—technology bridging thousands of miles to bring the team together
Alex ran 4-5 lunchtime sessions leading up to tournaments, covering: - Live stream setup - Account linking - Troubleshooting cameras - Embedding scoreboards - The final two sessions focused specifically on scoreboard operation
Two groups of students trained separately: 1. Admin group: Setting up boards, changing team names/logos 2. Scorekeeper group: Running scores during games
Why Students Run It:
"We've had a tough time getting kids to take full ownership of [streaming]. So basically what ends up happening is we do all of the setup of accounts and equipment and bandwidth and all of these things that are required for live-streaming, and then we just hand it to the kids in this nice package and then they press play."
With KeepTheScore, students could genuinely own scorekeeping:
"I think it was really good that with KeepTheScore, they could actually run the show, which was great."
Weekend Tournaments:
Alex's absence on tournament days made student independence critical:
"These are weekend competitions, so I'm not going to be able to come in on Saturday to update names or things or even think about it, to be honest with you. I'm going to go home and be with my family."
He monitors remotely via Google Chat and by watching the YouTube stream itself: "I will often catch it [problems] before they do."
But the goal is minimal intervention: "I don't view it as my job to be just going in and just watching a camera on a Saturday."
The Results: Conference-Wide Adoption and Zero Churn
Complete Market Penetration
When asked if other AISC schools use KeepTheScore, Alex pauses:
"It's a small conference, so it's only four other schools, and I believe I've only ever seen KeepTheScore being used."
All four schools—Seoul, Tokyo, Osaka, and Ulaanbaatar—appear to stream with the same scoreboard system. Organic standardization through quality.
Zero Switching Intent
After two years of use:
"I know there's zero thoughts right now about changing software next year. I think everyone involved in the live-streaming and sporting aspect really appreciates, like I said, the simplicity, the use of it, the fact that students can... It's built in such a way that students can really take it over and just own it."
For a small school, student ownership isn't a luxury—it's necessity:
"It's a huge relief on a small school."
Embedded Scoreboards Beyond Streaming
AISC discovered an unexpected use case: embedding live scoreboards on their conference website (AISC.org).
"We definitely have the live scoreboards on the website," Alex notes. This allows teachers and parents to check scores without watching full streams—crucial for busy school days.
"If you're teaching six classes in that day, you're not watching the live stream... but you want to just be able to go and really quickly check in and see where the team is at when they are playing."
Positive User Feedback
"I think the feedback has been super positive... I think the kids really enjoy the customization element of it as well. And it's been largely super positive."
Moving Schools, Taking The Tool
When Alex transferred to International School Vienna in 2025, KeepTheScore came up immediately:
"Would I be interested in using your guys' product again at the current school? Absolutely, for sure."
Though Vienna's school has a more established setup (created their own conference 6-8 years earlier with heavier camera/cabling investments), Alex sees potential:
"Before I'd ever make that call, especially as a new person coming in, I really need to chat with the athletics director and make sure that there was a need to change or an appetite to change, and I would happily offer this one up."
Why It Works for International Schools
The High-Turnover Context
International schools face unique staffing challenges:
"In most international contexts, the average teacher stays for about four years at a school, so it's a significant turnover rate."
This creates a survival filter for tools. Complex bespoke systems die when their creators leave. Simple, documented, transferable tools survive.
Alex has been a director for 5 years, in international teaching for 15. He's seen both patterns.
"What you're seeing now in schools is people are really pulling back from bespoke custom-made solutions for anything, and they just want simple ready-made products that can last."
The Decision-Maker Profile
Alex makes dozens of procurement decisions annually. His evaluation method is battle-tested:
- Check trusted network first
- Look for "everything I needed and nothing I didn't"
- Decide within a day
- Don't involve others unless necessary
"There's a bit of decision fatigue sometimes in schools and we're focused on a ton of other things, so people are happy for me to make these decisions."
His autonomy helps: "Our athletics director is not technically savvy or minded whatsoever. So he would not just be in a position to make a call around what software would be the best, let alone run the live stream. So that's why it fell to me."
The Sports Context
Sports have become critical to international school identity:
"Schools are having to redefine themselves... really sports is a key area for community building. It is a key area for health and well-being for the kids. It is one of the few places now in a school where it's screen free unplugged, and the final piece is marketing as well."
Parents scrutinize athletic programs during school selection. Live-streaming demonstrates investment and professionalism.
The Tournament Economics
$2,500 per student creates high stakes:
"When we're running a tournament and the live stream goes down, we are just, excuse my French, shithammered with complaints and requests to get it fixed and get it back up as soon as possible, because again, there's thousands of dollars of travel fees on the lines for these tournaments, so people are very invested in watching the game."
Quality streaming isn't optional—it's part of the value proposition families paid for.
The Technical Reality
Alex learned OBS through "very painful" YouTube tutorials. The streaming setup itself is "not complex, but it's just at that level that's above 90% of most people."
This makes scoreboard simplicity crucial:
"There is so much complexity in live-streaming already. Just having the scoreboard be clean and simple and work well and easily and anyone can figure it out is hugely appreciated."
Key Takeaways
For international school tech directors:
- Tap your network first: Private tech director groups filter options faster than broad searches
- Optimize for turnover: Choose tools that survive staff changes, not custom solutions
- Decide quickly: When you evaluate tools frequently, trust your judgment after a day
- Price matters differently in EdTech: Tools that are "cheap by ed tech standards" get automatic renewal
- Student ownership is essential: Small schools can't afford staff running weekend operations
For EdTech product developers:
- Simplicity beats features for school procurement
- "Everything I needed and nothing I didn't" is the ideal description
- Two-level access enables student empowerment (admin vs operator)
- High-turnover environments need transferable, documented tools
- Network effects matter: tech director recommendations drive adoption
- Annual vs pay-as-you-go: schools appreciate flexibility
For athletic conference organizers:
- Live-streaming is now expected at expensive tournaments
- Parent investment ($2,500 travel) creates streaming pressure
- Students can run streaming/scoring with proper training (4-5 sessions)
- Conference-wide standardization happens organically through quality
- Weekend tournaments require independent student operation
- Embedded scoreboards serve teachers who can't watch full streams
For live-streaming school sports:
- OBS learning curve is steep; scoreboard should be simple
- Remote monitoring via Google Chat + watching own stream
- Camera placement matters: fourth-floor view for full soccer field
- YouTube archiving creates lasting artifacts for teams
- Dummy accounts outlast individual staff members
- Document hex codes and links in shared spreadsheets
Technical details that mattered:
- Browser source overlay in OBS
- Two separate links (admin setup vs scorekeeper operation)
- Ability to embed on external websites (AISC.org)
- Customization: team colors, logos, names
- No installation required for student scorekeepers
- Works across four countries, multiple platforms
- Quick team name/logo updates between tournament games
Feature requests from the field:
Alex suggested three major enhancements:
- Third access level: Super admin (billing/passwords) → Athletic director (team names/logos) → Scorekeeper (scores only)
- Strippable elements: Remove timing features not usable in certain sports (soccer without referee announcements)
- Tournament bracket visualization: Auto-generate live bracket from game scores, embed on websites
Looking Forward: Cross-School Standards
Alex's story reveals an interesting adoption pattern: AISC schools independently standardized on the same scoreboard platform without coordination.
When forming a new conference, schools typically don't mandate specific tools. Yet here, all four schools appear to use KeepTheScore for streaming.
This suggests network effects beyond Alex's Korean tech director group—perhaps flowing through coaches, athletic directors, or cross-school tournament observations.
As Alex moves to Vienna and potentially introduces KeepTheScore there, the pattern may repeat: one enthusiastic champion, one successful tournament, organic spread through the network.
The Longevity Question
Alex's emphasis on tools that outlast staff turnover reveals a deeper EdTech truth: in international schools, software selection is succession planning.
The question isn't "does this work for me?" It's "will this still work here in four years when I've moved to Vienna and someone new is running tournaments?"
Simple, well-documented, student-operable tools pass that test. Complex custom solutions don't.
The Student Empowerment Mission
Throughout the interview, Alex returns to one theme: students should run this.
"I think that's a huge component in EdTech software is the idea of empowering kids and saying, 'You are actually running the score here.'"
It's partially practical—small schools can't staff weekend tournaments. But it's also philosophical—students learn by doing, by owning outcomes, by troubleshooting live problems.
The perfect EdTech tool, in Alex's view, is one he can hand to students on Friday and never think about until Monday.
KeepTheScore passed that test.
Running international school athletics or tournaments? Get started with KeepTheScore for free and see why schools across Asia trust it for student-run live-streamed competitions.